The Aloha State's bird, brought back from the brink
Hawaii adopted the Nene (Hawaiian Goose) in 1957, two years before statehood. The Nene was nearly extinct by the 1950s — fewer than 30 left in the wild — and was saved by captive-breeding programs that returned it to the volcanic uplands of the Big Island and Maui. The state bird of a state that brought it back.
Where it fits
Hawaii's state bird, alone. The Nene exists nowhere else on Earth.
Why a Nene
- It's the world's rarest goose. Found only in Hawaii. Pulled back from extinction by people who refused to let it go.
- It walks lava fields. Adapted feet — less webbing than other geese, more grip — for life on volcanic terrain.
- It mates for life. Long-term pairs, raising goslings at high elevation.
What "rebel" adds in Hawaii
Hawaii is the Aloha State — Pacific island stewardship, multi-cultural roots, and an "ohana" (family) character that doesn't separate neighbors by where they came from. The Rebel Nene is for the version of you that takes care of the place because it took care of you, that knows the back road through Volcano, that keeps the small businesses in business. Aloha State character: place-rooted, neighbor-first as a rule, harder to bully than the trade winds.
Coming soon
The Rebel Nene Collection is in design. Same premium blanks as the Loon and Meadowlark lines, same DTF print quality, same Upper-Midwest design / USA print pipeline.
Want first crack at the launch?
- Sign up for our newsletter — one short email per drop, no spam
- Vote for the Rebel Nene as the next drop