The Land of Enchantment's bird runs faster than it flies
New Mexico adopted the Greater Roadrunner in 1949. A bird that prefers running to flying, hunts rattlesnakes, and lives at every elevation NM has — from the Rio Grande Valley to the southern Rockies. NM doesn't have a more characteristic bird.
Where it fits
New Mexico's state bird, alone. The Greater Roadrunner lives across the Southwest, but only NM claims it.
Why a Greater Roadrunner
- It runs 20 mph. Hunts on foot. Will fly only if it has to.
- It eats rattlesnakes. Pairs work together to flank a snake. A bird that takes on what other birds avoid.
- It's at home in heat. Sonoran and Chihuahuan Desert specialist. Temperature-tested.
What "rebel" adds in New Mexico
New Mexico is Land of Enchantment — multi-cultural high-desert roots, Spanish-and-Pueblo-and-Anglo character older than statehood, and a sky-above-mesas independence. The Rebel Roadrunner is for the version of you that takes the back road through Mora County, that knows the chile by who grew it, that sticks with the local. Land of Enchantment character: place-rooted, deeply patient, neighbor-first by reflex.
Coming soon
The Rebel Roadrunner Collection is in design. Same premium blanks as the Loon and Meadowlark lines, same DTF print quality, same Upper-Midwest design / USA print pipeline.
Want first crack at the launch?
- Sign up for our newsletter — one short email per drop, no spam
- Vote for the Rebel Roadrunner as the next drop